The Team

First, the updated WordPress app on my phone is killer. It is a major improvement from the last version. Now, the team. I’m beginning an aggressive search for my technical team. Without money to lure them, I have to get creative. With a pile of resumes I have found online, my question has been, how do I most effectively attract talent? The other day, I had an idea: offer them something and ask for little in return. I sent an email to each candidate offering a free lunch. In exchange, I would pitch my vision and get their feedback. So far, I have had the privilege of meeting up with a...

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Paleoflow

Why is this company named, “Paleoflow?” Here’s the abbreviated history: In January 2006, a friend and I were brainstorming domain names for a few business ideas. The concept I had latched on to was a shopping site that would be formatted exactly like the Drudge Report with the news copy format, stark black links on white background. Instead of news links, however, there would be product links. Just as Matt Drudge points to news articles, we would link to products we found around the web. This was just before social started taking off, and it had an ever so slight social...

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The Plan: Do I have a business?

What may seem like a good idea to the budding entrepreneur may not make for a good business, says Marty Zwilling in an article that caught my attention last week. It’s easy for the patent and prototype to eat up all my time, which leads to me easily forgetting about the fundamental business plan. The business plan is the last thing I want to work on, yet when I sit down to pound it out, it is the most essential. Without a plan, it’s just winging it. And winging it, on the risk scale, is risk turned up to the insane-extreme level. A business plan mitigates risk. Since I’m...

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Focus…and then not

It’s hilarious to me that FOUR months have gone by – a third of a year – since I last posted on my Thanksgiving-era “focus” principles, only to skip from then until now having not focused on elaborating on the four P’s. I’ve been tempted to take down the blog, but in keeping with my desire to be as transparent as can be and to chronicle my starting up (ad)venture, I will keep the historical record intact. The last four months have been exceedingly educational and real progress has been made to lay the foundation for this fledgling company. Where progress has...

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Focus on the 4 P’s

I’ve found that beginning a startup is an exercise in focusing my scarce resources (money + skill + time) on the things that matter most to get this off the ground. And while the options are many at the “infancy” stage of the business, I’ve boiled it down to four main areas of focus: Plan Prototype Patent Partners …in that order. Everything else in getting the business going seems to be an appendage to at least once of these areas. Fortunately, I have found a great legal and banking team experienced in helping clients with these issues. I’ll write about...

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The day after

As a full-time employee for a company that is not paleoflow, I am forced to use my time as best I can. Whether it is early in the morning (like 1:30am a few weeks ago) or late at night, or squeezing in a minute here and there during the day while being as ethical as possible to not use company resources for my business, it is a juggling act to keep up with everything. The day after incorporating, the minutes and hours seem more precious to me. It’s one day later, and I have little to show for it. I have to get over it. There is no way I can have a product ready for sale even in two...

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